There are four things that have become increasingly irritating to me: The increase in advertising in damn near everything; The expectation that everything requires an app; The increasing “connectedness” of the things we use; and, the shift to a subscription model for almost all software. Today I want to focus on the subscription model.
The Issue
The main issue is that so many software companies have shifted to a subscription model for their software. But it’s not just software. Certain “features” of appliances and cars, and it seems many other things that we use and depend on have increasingly starting requiring subscriptions for their use. Some of this parallels the increasing expectation that we will be online and connected and a shift toward connected services which basically means that unless you are connected you don’t have access to those services.